{"title":"Best Sellers","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur best sellers range at Bown of London. We have a variety of best selling heavyweight dressing gowns, lightweight dressing gowns, smoking jackets and pyjamas. We're proud to see our nightwear achieve such popularity. If you're looking for the most popular Bown of London items, you have come to the right place. Find out the latest deals below.\u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"gatsby-paisley-print-lightweight-mens-dressing-gown-wine","title":"Lightweight Men's Dressing Gown - Gatsby Paisley Wine","description":"\u003cp data-mce-fragment=\"1\"\u003eAn elegant lightweight dressing gown is a fashion staple for the warmer months.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGatsby is one of our newest men's lightweight dressing gowns in a rich burgundy wine colour with a striking bohemian paisley print and contrast piping on the cuffs.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrafted from 100% naturally soft, luxurious cotton, this stylish men's lightweight robe won't let you down. Stow it in your overnighter, take it on vacation or designate it your summer gown.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePersonalise your Gatsby for an extra special gift or just because you love a monogrammed garment in your wardrobe!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% Egyptian Cotton, 200GSM weight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/mens_848a74c8-e4a5-4db6-a965-c1e03695e204.jpg?v=1732204076\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eView Size Chart\u003c\/strong\u003e\u003c\/a\u003e - If you are in between sizes, we recommend you always select the next size up.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLink \u003ca title=\"Bown of London FAQ's\" href=\"https:\/\/bownoflondon.com\/pages\/faqs\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/bownoflondon.com\/pages\/faqs\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHERE\u003c\/strong\u003e\u003c\/a\u003e for FAQ's\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/8L_480x480.jpg?v=1729507316\" alt=\"10 reasons to purchase a Bown of London Robe\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Bown of London Europe","offers":[{"title":"M","offer_id":40168109375671,"sku":"GATSBYwine-M","price":194.95,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":40168109408439,"sku":"GATSBYwine-L","price":194.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":40168109441207,"sku":"GATSBYwine-XL","price":194.95,"currency_code":"EUR","in_stock":false},{"title":"2XL","offer_id":40168109473975,"sku":"GATSBYwine-2XL","price":194.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":40168109506743,"sku":"GATSBYwine-3xl","price":214.95,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":40168109539511,"sku":"GATSBYwine-4xl","price":214.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/26.jpg?v=1715699503"},{"product_id":"gatsby-paisley-print-lightweight-mens-dressing-gown-blue","title":"Lightweight Men's Dressing Gown - Gatsby Paisley Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eAn elegant lightweight dressing gown is a fashion staple for the warmer months.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGatsby is one of our newest men's lightweight dressing gowns in an alluring Persian blue with a striking bohemian paisley print and contrast piping on the cuffs.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrafted from 100% naturally soft, luxurious cotton, this stylish men's lightweight robe won't let you down. Stow it in your overnighter, take it on vacation or designate it your summer gown.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePersonalise your Gatsby for an extra special gift or just because you love a monogrammed garment in your wardrobe!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% Egyptian Cotton, 200Gsm weight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eClick \u003ca title=\"Bown of London FAQs\" href=\"https:\/\/bownoflondon.com\/pages\/faqs\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/bownoflondon.com\/pages\/faqs\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHERE \u003c\/strong\u003e\u003c\/a\u003efor FAQ's\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/mens_848a74c8-e4a5-4db6-a965-c1e03695e204.jpg?v=1732204076\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eView Size Chart\u003c\/strong\u003e\u003c\/a\u003e - If you are in between sizes, we recommend you always select the next size up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/1L_480x480.jpg?v=1729504729\" alt=\"10 reasons to purchase a Bown of London Robe\" style=\"float: none;\"\u003e\u003c\/div\u003e","brand":"Bown of London Europe","offers":[{"title":"M","offer_id":40168109605047,"sku":"GATSBYBLU-M","price":194.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":40168109637815,"sku":"GATSBYBLU-L","price":194.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":40168109670583,"sku":"GATSBYBLU-XL","price":194.95,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":40168109703351,"sku":"GATSBYBLU-2XL","price":194.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":40168109736119,"sku":"GATSBYBLU-3XL","price":214.95,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":40168109768887,"sku":"GATSBYBLU-4XL","price":214.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/134_8aa005e0-8945-4476-be1f-d32da3104e9f.jpg?v=1715699337"},{"product_id":"salcombe-mens-dressing-gown","title":"Men's Dressing Gown - Salcombe","description":"\u003cp data-mce-fragment=\"1\"\u003eA luxury towelling bathrobe can sharpen up your sleepwear wardrobe, adding a touch of panache and style. The Salcombe is one of our classic bathrobes for men with a distinctive design in navy, royal blue and black stripes. The glossy luxury 'Bown look' is created by carefully shaving the top layer off the loops of the Egyptian cotton fabric, leaving a super-smooth velour outer finish and a super-absorbent warm towel inner.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e100% Egyptian Cotton, 400gsm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eClick \u003ca title=\"Bown of London FAQ's\" href=\"https:\/\/bownoflondon.com\/pages\/faqs\" data-mce-href=\"https:\/\/bownoflondon.com\/pages\/faqs\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHERE\u003c\/strong\u003e \u003c\/a\u003efor FAQ's\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/products\/mens_848a74c8-e4a5-4db6-a965-c1e03695e204.jpg?v=1724340635\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eView Size Ch\u003c\/a\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0656\/8221\/1041\/files\/earl_navy_size_chart_f00ef3e2-756b-4acf-8523-c78e212b7829.png?v=1687422930\" target=\"_blank\"\u003ea\u003c\/a\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0656\/8221\/1041\/files\/earl_navy_size_chart_f00ef3e2-756b-4acf-8523-c78e212b7829.png?v=1687422930\" target=\"_blank\"\u003ert\u003c\/a\u003e\u003c\/strong\u003e - If you are in between sizes, we recommend you always select the next size up.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"margin-bottom: 16px; float: none;\" alt=\"10 reasons to purchase a Bown of London Robe\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/15_bd917888-d2f7-4941-8dcf-1fee3709ff7c_480x480.jpg?v=1729512053\"\u003e\u003c\/div\u003e","brand":"Bown of London Europe","offers":[{"title":"M","offer_id":40168111374519,"sku":"SALCOMBE-M","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":40168111440055,"sku":"SALCOMBE-L","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":40168111472823,"sku":"SALCOMBE-XL","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":40168111505591,"sku":"SALCOMBE-2XL","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":40168111538359,"sku":"SALCOMBE-3XL","price":269.95,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":40192770310327,"sku":"SALCOMBE-4XL","price":269.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/95.jpg?v=1738245560"},{"product_id":"mens-dressing-gown-montana","title":"Men's Dressing Gown - Montana","description":"\u003cp data-mce-fragment=\"1\"\u003eElevate your loungewear to new heights with the Montana Men's Dressing Gown, a masterful creation from Bown of London's exclusive collection. This dressing gown is an embodiment of refinement, primarily featuring a soothing light brown hue adorned with large, rich red and white checkered lines.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCrafted with precision and attention to detail, the Montana dressing gown offers a level of customizability that sets it apart. Double belt loops at the waist and fold-back cuffs allow you to adjust the fit to your exact preferences, ensuring both comfort and style.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIndulge in the exceptional craftsmanship of the Montana robe, meticulously tailored from 100% Egyptian cotton. This premium fabric, with a substantial 450gsm weight, guarantees an unmatched level of softness and durability, promising a truly luxurious lounging experience within the comfort of your own home. Experience sophistication and relaxation like never before with the Montana Men's Dressing Gown.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e100% Egyptian Cotton, 450gsm\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/products\/mens_848a74c8-e4a5-4db6-a965-c1e03695e204.jpg?v=1724340635\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eView Size Ch\u003c\/a\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0656\/8221\/1041\/files\/earl_navy_size_chart_f00ef3e2-756b-4acf-8523-c78e212b7829.png?v=1687422930\" target=\"_blank\"\u003ea\u003c\/a\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0656\/8221\/1041\/files\/earl_navy_size_chart_f00ef3e2-756b-4acf-8523-c78e212b7829.png?v=1687422930\" target=\"_blank\"\u003ert\u003c\/a\u003e\u003c\/strong\u003e - If you are in between sizes, we recommend you always select the next size up.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eClick \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" title=\"Bown of London FAQ's\" href=\"https:\/\/bown-of-london.myshopify.com\/admin\/products\/Bebas%20Neue\" data-mce-href=\"https:\/\/bown-of-london.myshopify.com\/admin\/products\/Bebas%20Neue\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHERE\u003c\/strong\u003e\u003c\/a\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e for FAQ's\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"10 reasons to purchase a Bown of London Robe\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/10_86d7b215-c742-4d90-ae7e-d00b61698b2b_480x480.jpg?v=1729507858\"\u003e\u003c\/div\u003e","brand":"Bown of London Europe","offers":[{"title":"S","offer_id":41953854423223,"sku":"montana-s","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":41953854455991,"sku":"montana-m","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":41953854488759,"sku":"montana-l","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":41953854521527,"sku":"montana-xl","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":41953854554295,"sku":"montana-2xl","price":249.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":41953854587063,"sku":"montana-3xl","price":269.95,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":41953854619831,"sku":"montana-4xl","price":269.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/65.jpg?v=1724340908"},{"product_id":"lightweight-mens-dressing-gown-berkley","title":"Lightweight Men's Dressing Gown - Berkley","description":"\u003cp\u003eElevate your summer loungewear with the Berkley Lightweight Men's Dressing Gown, a delightful creation from the collaboration between Bown of London and the renowned British Designer Becca Who. Experience the epitome of style and comfort with Berkley, featuring a charming light red and blue color scheme adorned with an enchanting pattern that adds a touch of personality to your lounging attire.\u003c\/p\u003e\n\u003cp\u003eMeticulously crafted from 100% naturally soft, luxurious cotton, this men's lightweight robe is the ideal choice for summer relaxation. Its breathable fabric ensures comfort whether you're unwinding at home or bringing it along for your travels. Whether it's a weekend getaway or a summer vacation, the Berkley gown is the perfect companion, effortlessly combining style and ease.\u003c\/p\u003e\n\u003cp\u003eThis lightweight 180 gsm dressing gown\/robe is made from 100% Egyptian cotton, featuring foldback lined cuffs that allow you to adjust the sleeve length to your preference. Indulge in the lightweight luxury of this dressing gown, created from 100% Cotton Satin Fabric with a feather-light 180Gsm weight.\u003c\/p\u003e\n\u003cp\u003e100% Cotton Satin Fabric, 180Gsm weight.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/mens_848a74c8-e4a5-4db6-a965-c1e03695e204.jpg?v=1732204076\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eView Size Chart\u003c\/strong\u003e\u003c\/a\u003e - If you are in between sizes, we recommend you always select the next size up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eClick \u003ca title=\"Bown of London FAQs\" href=\"https:\/\/bownoflondon.com\/pages\/faqs\" data-mce-href=\"https:\/\/bownoflondon.com\/pages\/faqs\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHERE \u003c\/strong\u003e\u003c\/a\u003efor FAQ's\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"10 reasons to purchase a Bown of London Robe\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/12L_480x480.jpg?v=1729508345\"\u003e\u003c\/div\u003e","brand":"Bown of London Europe","offers":[{"title":"M\/L","offer_id":41954026651831,"sku":"BERKLEY-M","price":179.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":41954026684599,"sku":"BERKLEY-XL","price":179.95,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":41954026717367,"sku":"BERKLEY-2XL","price":179.95,"currency_code":"EUR","in_stock":true},{"title":"3XL","offer_id":41954026750135,"sku":"BERKLEY-3XL","price":189.95,"currency_code":"EUR","in_stock":true},{"title":"4XL","offer_id":41954026782903,"sku":"BERKLEY-4XL","price":189.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/files\/32.jpg?v=1715699300"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/3116\/1015\/collections\/ezgif-1-c6b79049d7.jpg?v=1648742332","url":"https:\/\/www.bownoflondon-europe-worldwide.com\/en-de\/collections\/best-sellers.oembed","provider":"Bown of London Europe","version":"1.0","type":"link"}